What is a logo ?

A logo is part of an identity, an important part. In many cases it is the first thing that greets the customer, visually. A picture says a thousand words, and it is also easier to remember a picture than just words.



Couple a picture with emotions, colors, and design and you have yourself a winning product. A picture that says something about the brand, just as Coca-Cola’s logo says fun and vibrant and Nike says shoes, these logo says it all.

These logo not only speaks for the company but for what it stands for, the company’s objective, its missions and goal, and the value of the brand. It is an image that encompasses all these, and the a image that conjures up more images when people look at this marks.



Images that communicate and allow the customer to position your brand in the right stack. It is used for ownership of a category.

Why an image, when words are simpler ?

Because there are over 5000 spoken languages shared by 6 billion people across the globe. It is virtually impossible to maintain a level of similar identity over this huge divide.

An image is different. They communicate far better than words, when used correctly. A green phone icon, a green light, a handicap sign, these are universal in any modern society.

It takes less brain power to decipher what it means. It is so brilliantly simple, which makes it very tough too. When General Electric first introduced the traffic light that we all take for granted several decades ago, it only had two colors. Red, and green, The local news paper published a article to inform the public what they stood for and suggested that men cut them down and place them in their bowler hat, to help them remember.

This is when stereotypes comes in hand i guess. Fitting a color for a specific reasons, the corresponding emotions and literal meaning that it conjures.

Colors
Colors plays a very important role today. Colors evokes emotions and bring froth meanings.

Red usually says danger, black says bad luck and white says purity. Colors are almost universal and evokes the same feelings throughout our modern civilization


Emotions

Feelings are power tools when used correctly. Consumers today are much more smarter and sophisticated then ever before and it’s only going uphill from here.
Human is always pushing the boundaries. Through desensitized, customer seek higher and more potent jolts to satisfy a need.

Pushing the ceiling to super premium and eventually exhausting the material needs. What comes next would naturally be emotional needs. Today, this need has never been stronger than before, and many marketeers are cashing on this by selling emotions, or “cause” marketing.

A logo that instills and summons an emotion is a good logo.

A logo that is able to translate a message and does it quickly and leaves an impression on the customers is a successful logo.

But bear in mind that a good and successful logo is only part of the good and successful brand. A logo is only a messenger of what the brand stands for, and a quality logo helps speeds up the process.

The logo will appear in many forms and sizes, so the ground work of designing a logo has to be done right.

Are the colors right ? Are the font legible when the logo is just 5MM across? Are the meanings and emotions there when it’s a stylized monochrome logo ? Does it look out of when when it is the size of a double decker bus ? Does it stand out form your competitors ?

These are some questions that are always never considered by many individuals

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Be consistent, be precise and connect with your audience.

That is what a logo is.