A good Identity, makes or breaks a brand.
A strong identity, is very important in today’s market because with the revolution of the internet and as the world gets global, the world gets smaller. The revolution have brought along with it an influx of smaller independent brands, cult brands and home grown brand. Very much like this blog, the other hundred of thousand of blogs out there are all competing for a share of readership, market share, and market share equates to profit.
Identity tells a story. It allows the consumer to sieve through all the information and focus on your brand.
It embodies the company’s image, objective and mission. It helps consumer relate and position your product or services in a part of their brain that is demarcated solely for a category.
Some into piles, others into a neat stack that says “Important “.
An “Important “ identity takes time to be cultivated, and a lot of capital too.
To make sure it gets into that neat stack, in the correct category and stays puts.
This is what marketeer, or what I learnt in school, calls positioning.
This section of the blog aims to dissect the what makes an identity.
We will also look at a few case studies and discuss their success.
So stay tuned for more.
[...] Identity [...]
I do concur that apple did a good job on their branding. Just a simple apple logo and people will immediately related to apple brands.
Branding & image is very important as it is what attracts consumers. Without attractive images or branding, it is hard to attract people.
It all voice down to capturing a person attention and how to make the person remember the product branding and image.
By constantly changing the color of an image making it seems new or by constantly repeating the same thing which people will eventually get bored or not
Jazon
i don’t get the last part, and i do not agree with it.
I think to have a strong image, the logo must not change too much and if the color is your corporate color or changes the feel of the logo, than it is a no go, that would equate to a new logo altogether.
People will get bored of the image, but the identity has to stay put until your customers know what this logo or brand stands for.
For example If you are selling a product than the brand name stays put, introduce a new product every quarter to keep it fresh, if you sell a service, your brochure can be updated, keeping the style but different photos, colors but the identity stays put. same place, same size, same everything.