YOG 2010 Submission

28 08 2008

This is my submission

Accompanying text

Time to Play, Challenge, Celebrate !

The logo is derived from the very basics of the olympics spirits, igniting the flame within ourselves to push one’s limit to the maximum and to challenge the human form and to celebrate the human race.

The elements of the logo stems from an olympic icon, the marathon, that unites the whole world through a very simple gesture.

The design of the torch departs from tradition shapes and takes on a modern minimalist form. The flame is made up of many smaller dots that signifies the diversity of our nation, coming together as one, with enthusiasm and energy to deliver the most memorable youth games. 

I have chosen a gradient instead of solid colors to represent the young nation’s zeal and that we are ever changing and evolving. 

The smaller torch’s stark difference in color stands for the coolness that embodies the youthful spirit and a clean and green Singapore.

These are accompanied by a strong, crisp font to balance the otherwise organic design.

The two torch charges out from a spot or perhaps coming together, into this small country that has much to offer, so let the world gather here to Play, to Challenge, and to Celebrate ! with passion.


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