A logo is part of an identity, an important part. In many cases it is the first thing that greets the customer, visually. A picture says a thousand words, and it is also easier to remember a picture than just words.
But what goes into making a good and successful logo ?
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Feelings are power tools when used correctly.
Consumers today are much more smarter and sophisticated then ever before and it’s only going uphill from here.
As the world gets smaller and more connected, and as economies get better with every recession, the individual will demands for more and accurate information, faster and in easy to digest bits.
And emotion can be put to good use, swaying customers in the right way. Humans go through several state of needs –
Human is always pushing the boundaries. What we see as a premium today might become a basic need over a period of time. As customers are desensitized, they seek higher and more potent jolts to satisfy a need.
Pushing the ceiling to super premium and eventually exhausting the material needs. What comes next would naturally be emotional needs. Today, this need has never been stronger than before, and many marketeers are cashing on this by selling emotions, or “cause” marketing.
This is not a new concept, Body Shop, have been selling a cause for decades. Do something good while shopping, feed an African child while having a burger, the feeling of returning something back to the community satisfy a consumer’s “moral” & “conscience” on so many levels it usually over powers the rational of the purchase.
This is the 70’s flower power, all over again, but driven by capitalism and consumers.
Identity tells stories. Identity can be made up of many components. Brand, logo, public image, characteristics and many other aspects. What are some of the common mistakes that companies make when creating a new Identity or tries to re-brand itself ?
This is my submission
Accompanying text
Time to Play, Challenge, Celebrate !
The logo is derived from the very basics of the olympics spirits, igniting the flame within ourselves to push one’s limit to the maximum and to challenge the human form and to celebrate the human race.
The elements of the logo stems from an olympic icon, the marathon, that unites the whole world through a very simple gesture.
The design of the torch departs from tradition shapes and takes on a modern minimalist form. The flame is made up of many smaller dots that signifies the diversity of our nation, coming together as one, with enthusiasm and energy to deliver the most memorable youth games.
I have chosen a gradient instead of solid colors to represent the young nation’s zeal and that we are ever changing and evolving.
The smaller torch’s stark difference in color stands for the coolness that embodies the youthful spirit and a clean and green Singapore.
These are accompanied by a strong, crisp font to balance the otherwise organic design.
The two torch charges out from a spot or perhaps coming together, into this small country that has much to offer, so let the world gather here to Play, to Challenge, and to Celebrate ! with passion.
Put your hands and paint brushes together and welcome our new editor, Jason Lim, or Pomstar.
Trained in Fine arts, and multi talented guy. Got to know his go lucky, everything also can, super positive guy through another Jazon and work.. well sort of brought us together.
A strong identity, is very important in today’s market because with the revolution of the internet and as the world gets global, the world gets smaller. The revolution have brought along with it an influx of smaller independent brands, cult brands and home grown brand. Very much like this blog, the other hundred of thousand of blogs out there are all competing for a share of readership, market share, and market share equates to profit.
Put your hands together and welcome our new writer, Michelle Tan or mich512.
I met her back in school and she’s my alter ego.
Singapore was awarded with the honorable chance to host the inarguable youth olympic games in the summer of 2010.
The committee has set up a logo competition and is open to everyone.
Fairly simple rules and guidelines
Lil' Red Dot
We are more than a garden city and this is represented here.
The young buds look like flame or a city that is growing from this little red dot.
Occasion
These flags are what we see on special occasions, expos and celebrations !
Celebration
Celebrate with a bang !
Sparkle
Sparkling fireworks with a celebrating city in the backdrop
Together
Olympic colored ribbons form a torch.
Disney :P
Very asian and simple design. More about font than real design.
Vin8tan
Click here for more info on this competition
Please leave comments be it good or bad so we can improve on it together.
Hi all, welcome to singapoREDESIGNED (read as singapore redesigned)
I have started a blog to detail my works, designs, programming codescode, writings and other stuff and my journey through Mass Comm Dip
Donovon seeded this idea some time back and only till now did I decided to start something.
I’m not some designer or neither am I fantastic at it, but I have some unexplainable fascination with it and would like to polish my skills and thought process through your comments and feedbacks.
My interest is mainly with branding/ identity and mass communication (print, interactive and television advertisements). So expect lots of logos, name card designs, identity, branding and marketing ideas.
I’m currently taking a part time certificate in Mass Comm by MDIS and Oklahoma University. I was in TP design for 1 & 1/2 years before i drop out / kicked out (depending on which side of the story you’re hearing from) because I realized Interior design wasn’t what i really like, though i like design, i suck at it, what captivated me was, the process of selling your design.
As my Lecturer, Miss Vanni ( thank you iCow for correcting me) i think that’s how you spell it) puts it, ” you are nothing and design is nothing… unless you know how to sell it.”
That was what propelled me to gave up Interior and head for Mass Comm.
You would have gathered by now that i have a lot to say … and I can get very very talkative., thus I would like this blog to become a showcase for any budding designer and would be more than happy if you would like to join me here, to explore this wonderful and exciting world.
Vin8tan
